Brand Strategy is a Science.
I Build it with Precision.
“I don’t sell design. I create frameworks that build sustainable brands.
My approach is rooted in science, not trends.”
The world follows patterns. I break them. Simplicity, clarity, and authenticity aren’t trends, they’re the foundation of brands that lead.
Power Sessions for Personal Brand
High impact advisory tailored to your stage of growth.
Validation & Direction
5 hour
- Brand Repositioning: Identify gaps and realign your personal brand.
- Validation: Ensure your positioning aligns with your audience and goals.
- Expert Tips & Advice: Immediate insights to refine and sharpen your brand identity.
Defining Your Brand Core
10 Hour
- Vision & Mission: Define the long-term direction of your brand.
- Brand Essence:Craft a clear, authentic identity that sets you apart.
- Value Proposition & Positioning: Establish why you matter and how you stand out.
- Strategy Implementation Support: We stay with you as you apply what we develop.
Complete Brand Foundation
15 hour
- Everything in 10 Hours PLUS
- Brand Archetype – Define the personality and voice that drives your brand.
- Deeper Positioning & Differentiation: Align your messaging and perception.
- Extended Support: We remain involved as you apply the strategy in real-time.
Strategy Lab
Brand & Marketing Strategy Evaluation
We assess what’s working and what’s not.
Fix & Tweak
Validation
Ensure alignment between strategy, market positioning, and business goals.
Improve, Simplify & Clarify
Refine the strategy for impact and clarity.
OneWord Model Integration
Strengthen strategy with a singular, powerful brand focus.
Transformational Program
A full-scale strategy that aligns business fundamentals with market leadership.
This is a long-term engagement, ensuring strategy formation and execution oversight.
Business Thinking & Vision Formation
Brand Strategy Development
- Establish brand core essence, unique selling proposition (USP), positioning, and archetype.
Marketing Strategy & Customer Journey
- Define the marketing mix and integrate it with the client journey, customer journey, and user experience.
Business Thinking Execution Oversight& Vision Formation
- We remain involved to ensure the strategy is successfully implemented and drives tangible results.
A year-long strategic program designed for senior executives, soft skill experts, retiring CEOs, and ministers who want to build a legacy and own their narrative.
and our team will assist you.
Enable
What Leaders Say
Testimonials from industry experts and business leaders
Brand transcends color schemes, glitzy graphics, and inspirational statements. It is an instinctual experience embodied in the audio, visual, physical, and emotional senses of your customer at every touchpoint of your business. It's why employees love working for you and it's why customers keep coming back. Why? Baaghil… I did.
Said Baaghil's insights on Branding and Marketing is much deeper than most I met. His unconventional approach is what the market needs today. I've had Said advise two different organizations. I recommend Said to any organization that wishes to create unconventional brands.
Unconventional for sure. Authentic–absolutely! Baaghil is the foremost thinker and advisor on brand strategy and development. His forward-thinking approach to brand relevance is changing the way business leaders around the world are building the value of their brands in the clutter and noise of our 21st-century marketplace.
An eager explorer of what's new and best in the marketing realm. Said offers his clients a thoughtful, cogent perspective on what it takes to make sure your marketing connects both rationally and emotionally with the target market. Full of energy and practical insights. Said's your guy when it comes to making it happen in marketing circles within the Middle East.
Said Baaghil drives brand excellence with innovative ideas and a bold spirit. A true original. Said is extremely generous in sharing his expert advice and creative vision.
Said Aghil Baaghil is a thought leader in brand who brings a world view and his insights are always spot on. His expertise bridges cultures and markets with exceptional clarity.
The Brand Council
The Middle East's first brand think tank, born out of a bold conviction: brand in our region has been hijacked by decoration, not direction.
Who We Are
Not an agency: We reject traditional marketing approaches.
Not marketers: We focus on strategic brand foundation.
Truth tellers: We deliver honest brand assessments and solutions.
Our Mission
Challenge superficial branding: Moving beyond logos and campaigns.
Build strategic clarity: Creating brands with solid business logic.
Transform the region: Elevating Middle Eastern brand standards.
Our Core Values
Clarity above all: If your business logic is fuzzy, your brand is fake.
Truth over trends: We build brands that create categories, not chase them.
Direction over decoration: Every brand element must serve a strategic purpose.
