The Visionary Behind Bold Brands
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Said Baaghil
My story

I’m Said Baaghil, the first Arab to publish internationally acclaimed books on brand strategy. With over 30 years in the brand and marketing space, I work with businesses and individuals ready to make bold, strategic moves that lead to market leadership.

Through my proprietary Brand Clarity Framework, I challenge conventional thinking and help brands unlock sustainable growth by aligning strategy with business fundamentals.

I’ve collaborated with global organizations like Saudi Stock Exchange, Savola, Soudah Development, and innovative brands like Code Red and Zyros—all through bold, results-driven strategy.

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mission
To bring clarity and leadership to brands, ensuring they resonate and succeed in a complex world. 
core statements
Professional Summary
With over 30 years of experience in branding and marketing, I am a seasoned expert known for my unconventional approach and strategic insights. My core areas of focus include brand clarity, strategic development, and market transformation. I specialize in helping organizations define their brand essence, drive top line growth, and build lasting market leadership through innovative and proven frameworks.
Featured in Media
Media & Speaking Engagements
Interviews & Features
Featured in Dan Hill’s book Emotionomics,
alongside global experts such as Faith Popcorn and Martin Lindstrom.
Interviewed by prominent brand experts, including Faith Popcorn.
Speaking Engagements
Each workshop is customized based on the client’s specific needs and insights, ensuring that strategies are relevant and actionable.
Publications
We provide continuous support through our advisory services, assisting clients as they implement the strategies developed during the workshops.
Co-authored Brands in Glass Houses with Dechay Watts and Debbie Williams.
Client testimonials
  • Mohammed Al-Zahrani Marketing Director, Gulf Tech Solutions

    "Said brings a unique perspective to marketing and branding that is both innovative and effective. His strategic approach has transformed our brand positioning in ways we couldn't have imagined."

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  • Sara Ahmed CEO, Innovation Labs Middle East

    "Working with Said Baaghil has been transformative for our company. His deep understanding of brand psychology and market dynamics helped us connect with our audience in more meaningful ways."

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  • Adel Al-Ghamdi Former CEO Saudi Stock Exchange and Alissa Group Holdings

    "An eager explorer of what's new and best in the marketing realm. Said offers his clients a thoughtful cogent perspective on what it takes to make sure your marketing connects both rationally and emotion - ally with the target market. Full of energy and practical insights. Said's your guy when it comes to making."

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contact
Let’s work together
Let’s make an impact. Fill out the form to begin.
Info@baaghilbrandadvisory.com